JOINN! Het ontstaan van het concept
 
 

History

 
In 2013, Luc (concept developer) and Wout (architect) were approached by a commercial broker. With the question whether they could see opportunities for an office location in the center of Houten that had been vacant for a long time. At that time, Luc and Wout had already transformed a number of vacant offices into homes. The brothers come up with six transformation concepts to revitalize the location. One concept is forged from these concepts: stay, meet and eat / drink under one roof. Because Luc and Wout strive to bring various (international) target groups together within the concept, the concept is given the work name 'Join'. Soon an extra 'N' will be added. This creates JOIN + INN, which combines bringing together and a place to stay. The former inn is used as a framework for the development of the concept. But with a progressive vision of course. The exclamation point after JOINN is added to underline the dynamics of the concept.

After a year there was a concept and a design plan. Now a financier was needed. They visited all banks in the Netherlands and although the responses to the refreshing concept were predominantly positive, every bank (partly due to the credit crisis) withdrew its support for the project after an intensive trajectory. Luc and Wout did not let it go, got in their car and drove all over the Netherlands to get their project financed through crowdfunding. After 6 months, they found enough private investors to get the project off the ground. The vacant property is purchased and the design process could really begin. Now they needed an operator. After a long search, because the concept was new, they didn’t find one. "We will do it ourselves!" Luc and Wout proclaimed somewhat ambitiously. They made a business plan and managed to get the investors on board. With the help of Mady and Hans (the future manager) the concept was truly fleshed out. A design and construction team was assembled. After two years of preparation, in March 2015 the time had finally come: the start of the transformation. The building was completely stripped and a substantial renovation followed. The neglected 80's building gets a completely new look within 9 months.

In order to fully align the concept with the desired experience, the interior was almost entirely designed and manufactured in-house. Workshops were visited throughout the Netherlands with a trailer in tow. All this to get the right inventory.

After completion the building was prepared for commissioning in a record time of 12 weeks with help from family and friends. In between all the hectic, a new team of 25 new faces was selected for the opening.

A week before the official opening of JOINN! takes place, Luc and Wout received the Entrepreneurial Talent Award for Houten and surroundings from the mayor, for the courage and commitment shown. After the 'VIP opening' on 4 November and the 'Grand Opening' on 5 November 2015, Houten now has a brand new Dutch housing concept.


What our guests are saying:

  • Lovely place with a great atmosphere! Food and drinks were great! Will definitely be back!
    D.E. Claydon
  • "Hip meeting location next to Houten station. Cosy, trendy bar-restaurant. Service is top notch."
    T. van Arkel
  • "A perfect location, close to Houten railway station. In addition, furnished with a great sense of trendy architecture. Our brainstorming session was facilitated and catered perfectly. Friendly and considerate service. We will definitely return."
    F. van De Steeg
  • "Good service very helpful staff, good location and excellent food!"
    M.J. Gante
  • "Modern place to eat, meet or work. Right next to the railway station at 8 minutes from Utrecht. "
    J. Leeuwis

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4.5/5


What our guests are saying:

  • Lovely place with a great atmosphere! Food and drinks were great! Will definitely be back!
    D.E. Claydon
  • "Hip meeting location next to Houten station. Cosy, trendy bar-restaurant. Service is top notch."
    T. van Arkel
  • "A perfect location, close to Houten railway station. In addition, furnished with a great sense of trendy architecture. Our brainstorming session was facilitated and catered perfectly. Friendly and considerate service. We will definitely return."
    F. van De Steeg
  • "Good service very helpful staff, good location and excellent food!"
    M.J. Gante
  • "Modern place to eat, meet or work. Right next to the railway station at 8 minutes from Utrecht. "
    J. Leeuwis
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